I'm guessing they want two entirely different player bases on each game. I'll likely get into Dust 514 (provided that MechWarrior Online, Xonotic, Hawken, Tribes 4, and maybe even StarHawk don't eat up my time) since I like the EVE universe, but could never get around that clumsy mess they call an interface. The idea of fighting it out on the ground as opposed to waiting for level ups (yeah, it takes time, not grinding to achieve levels in EVE) sounds very appealing to me.
ECKZBAWKZ HUGE LIST OF ACHIEVEMENTS GOES HERE....
Oh wait.